Demae-can Delivery

UI, UX & Research

Overview

Demae-can 出前館, in Japanese meaning "Delivered-to-You Pavillion", is a food delivery business in Japan. Due to market escalation during corona virus, the company expands the design team. I was asked to redesign the website in visitor mode for the job interview.

Redesign

Original

Wireframe

Goal

Improve UX and increase new user registration

User

Customer, restaurant owner & job seeker

Process

• I adapted Yelp's use of user-produced photo banner to increase credibility.
• I replaced the round food genre image with rectangluar banner for readibility.
• I used responsive grid to build consistency.

Outcome

• The design was well received by the team.
• One of the question asked was to let me define what is good design, and I said that yelp's uphold of user-produced photos was more credible than professional photos in this context; therefore, that could be called good design in my opinion.